The Brand Manager is responsible for driving sustainable business growth through the development and execution of brand strategies, leveraging consumer insights, and implementing innovative marketing initiatives. This role leads end-to-end brand activities to enhance brand equity, acquire new customers, retain existing customers, and maximize business performance.
Develop, execute, and evaluate marketing plans aligned with brand strategy and business objectives.
Define and manage business KPIs to measure marketing effectiveness.
Identify consumer insights and market opportunities.
Develop innovative product, service, pricing, and promotional concepts.
Lead marketing campaigns from concept development through post-campaign evaluation.
Conduct market, concept, and offer testing.
Prepare agency briefs and manage advertising, creative, and media partners.
Oversee creative development across TV, digital, social media, POS, and packaging.
Collaborate with cross-functional teams (Digital, PR, Operations, IT, SCM, etc.).
Analyze campaign performance and recommend improvements.
Manage project budgets and timelines.
Drive continuous improvement and innovation to support long-term brand growth.
Minimum 5 years of brand marketing experience.
Experience in CPG, FMCG, Food & Beverage, or related consumer industries.
Proven experience in campaign development, execution, and new product launches.
Strong understanding of consumer insights and market research methodologies.
Ability to develop effective brand and communication strategies.
Experience creating clear and effective agency briefs.
Knowledge of media planning and marketing effectiveness measurement.
Strong budget and project management skills.
Analytical mindset with data-driven decision-making abilities.
Excellent stakeholder management and cross-functional collaboration skills.
Native-level Japanese and business-level English proficiency.
If interested, please input your details in the form below and contact the email address indicated above or click the button to be redirected to the recruiter’s LinkedIn page.